Your Branding Questionnaire

Branding Questionnaire

Thank you for taking the time to complete this questionnaire. Your answers will help us understand your business, audience, and vision, allowing us to create branding that truly reflects who you are and connects with your ideal clients. There are no right or wrong answers — the more detail you can share, the better we can tailor the design to you.

Full Name

Company name

Tell us about your business.

What do you do, and what products or services do you offer?

Who is your ideal client or target audience?

(Age, industry, values, location, etc.)

What makes your business different from others in your industry?

(Your unique selling points or values.)

How do you want your brand to feel?

(For example: modern, calm, bold, luxury, friendly, playful.)

What are your brand values?

(Calm & approachable, Bold & confident, Premium & high-quality)

Are there any brands you love the look of?

Please share links or examples and tell us what you like about them.

Are there any styles, colours, or design elements you definitely want to avoid?

Where will your branding be used most?

(Website, social media, packaging, print, signage, etc.)

Do you have any existing branding we need to work with or build upon?

(Logos, colours, fonts, imagery.)

Any symbol's, colours or image that you are connected to that you might want to include within your brand?

Is there anything else we should know before starting the design?

(Future plans, ideas, concerns, or must-haves.)

If you have any inspiration for your branding, please upload this here:

After reviewing your answers and inspiration, I’ll create two different moodboards with their own creative directions, and explain the thinking behind each one. We’ll then chat through what you love and what you don’t, and narrow it down to one final moodboard. This will act as the foundation for designing your brand.

If you have any questions in the meantime, feel free to drop me an email!

info@thecontentcottage.co.uk